2013

At the young age of 18, my professional career took an unexpected turn when I was scouted on Facebook by a modeling agency based in Amsterdam, Netherlands. Within a matter of weeks, I signed an exclusive contract with the renowned fashion house Versace and opened their Fall/Winter 2014 show.

This experience ignited my interest in the advertising industry, and I was fortunate enough to work with some of the most creative and talented individuals in the field. Over the years, I've had the opportunity to collaborate with top brands in Asia, Europe, and the United States, gaining invaluable experience and expanding my professional network.

Modeling opened the door to the advertising industry, and my curiosity took the lead.

 

2018-2020

Driven by a lifelong passion for advertising, I returned to NYC in 2018 and began building my career. After networking my way in, I began as a photo and production assistant. Eager to contribute to the creative industry, I was thrilled to connect with like-minded professionals.

I had one goal in mind, connect with talented professionals, and learn from the industry's best.

 

2020-2024

Staying in NYC during the COVID-19 lockdown presented the opportunity for me to start working with new teams and clients. With all the experience honed over the past few years, it was time I started contributing my part and found ways to consult others on how to achieve successful ad campaigns.

I started my own consulting business, and advised clients on creative advertising campaigns, by providing:

  • Technical insights

  • Financial recommendations

  • Creative recommendations

  • Image and video making

  • Retouching

 
 
 
 

2023 - 2024

In early 2023, I joined Parke & Ronen with the goal of driving marketing innovation. Through extensive research, I identified key opportunities to modernize the brand's strategy and digital store. By leveraging surveys, internal data, and external insights, I delivered actionable recommendations to boost engagement and increase sales.

We quickly found out that customers “don’t just want the product, they also want the experience.”

 

My tasks.

  • Building a marketing plan

  • Conducting surveys

  • Analyzing data

  • Conducting market research

  • Creating advertising campaigns (front to back)

  • Consult the executive team